Marshall McLuhan
The Medium Is The Massage
Understanding the Marshall McLuhan’s quote: “the medium is the message” through sound collage. In 1967, Marshall McLuhan teamed up with graphic designer Quentin Fiore to write The Medium is the Massage, a short 160-page book that offers a condensed, effective presentation of his ideas on the nature of media, communication and technology. The book was soon accompanied by an album bearing the same name, which Wikipedia describes like this: An audio recording based on the book was made by Colu…