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Marshall McLuhan

The Medium Is The Massage
Understanding the Marshall McLuhan’s quote: “the medium is the message” through sound collage. In 1967, Marshall McLuhan teamed up with graphic designer Quentin Fiore to write The Medium is the Massage, a short 160-page book that offers a condensed, effective presentation of his ideas on the nature of media, communication and technology. The book was soon accompanied by an album bearing the same name, which Wikipedia describes like this:      An audio recording based on the book was made by Colu…
The Medium Is the Massage
When Marshall McLuhan proposed his idea to create an audio companion piece to his landmark 1967 book The Medium is the Massage, no one quite knew what to expect. The book itself brilliantly captured McLuhan's theories on media and technology, arguing that the medium by which information is transferred to people was more important than the actual content being relayed. McLuhan hoped that an audio recording would help give greater depth to his theories, and in the late 1960s he and producer …
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