Survival Research is proud to announce the reissue of Looking For The Answer, the cult classic album by The Elders. Originally recorded in 1971, this vibrant record is a hidden gem of soul-infused rock and funk, now available once again for a new generation of listeners.

Looking For The Answer is a playful and energetic blend of influences, drawing inspiration from the likes of Rare Earth, Iron Butterfly, Rhinoceros, and especially Sly & the Family Stone. The album is seasoned with touches of Booker T. & the MG’s and the Jeff Beck Group, and even hints of late-period Hendrix. The result is a deliciously funky and soulful sound, driven by wah-wah guitars and infectious rhythms that invite you to move.

Despite its striking cover art—featuring a skull atop an open book, evoking the mysterious laboratory of an alchemist—the music inside is anything but dark. Instead, listeners are treated to a lively, groove-laden journey that stands apart from the heavy rock of its era. The Elders’ roots trace back to the mid-1960s garage rock scene, but their debut LP captures a sound that feels both timeless and joyfully retro, more in line with the late '60s than the hard rock trends of the early '70s.