Hardback. 816 pages. No band has reshaped the possibilities of popular music like The Velvet Underground. Formed in New York in 1965, the Velvets emerged from the nexus of art, fashion, politics, music and counterculture. Although widespread popularity and acclaim evaded them during their four-album lifespan, their enduring, cross-generational appeal meant the Velvets could count iconic contemporaries like Leonard Cohen, David Bowie, and Jimi Hendrix as fans, alongside future legends such as Roxy Music, the Pretenders and Sonic Youth. Do What You Fear Most chronicles how an unlikely group of upstarts came to define the musical zeitgeist. In a sprawling and engrossing narrative, Richie Unterberger follows the group from their disparate origins to their ascendancy as Andy Warhol's Factory house band in New York City. It explores the creative alchemy between the core trio of Lou Reed, John Cale, and Nico, the shocking exits and ever-changing lineups, as well as the wider New York cultural scene of the period. Rigorously researched and packed with previously undocumented insights, this book features many first-hand interviews with the group's associates, as well as material newly unearthed from the Lou Reed Archive and the Andy Warhol Archive, alongside never-before-seen images and ephemera.

Issued by Omnibus Press as an 816-page hardback, it is the most thorough treatment the group has yet received, and one not to be missed by anyone with an interest in the band or the period that shaped it.