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People of the North is Kid Millions (drums) and Bobby Matador (keyboard, synth, vocals) of Oneida, and Sub Contra is their Thrill Jockey debut. While their sound, like Oneida's, is constantly shifting and absorbing new concepts and ideas, Sub Contra is a work that fully embraces tumult and darkness in startling and dramatic ways. People of the North have been an active entity since 2003, but it wasn't until 2010 with the release of Deep Tissue on their own Brah imprint and Steep Formations, which followed in 2012, that recordings became an important part of the duo's identity. Sub Contra also features contributions from Shahin Motia and Barry London of Oneida.